ちょこっと英文ダイアリー 20061028

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ちょこっと英文ダイアリーＴＯＥＩＣ９００点でようやく英語見習い。英文日記と英語学習について国際ビジネス従事者の立場から書いています。

L25

2006-10-28 Sat 08:00

Recruit Company will publish the female version “L25” of “R25” in November. The new magazine features various hot topics mentioned on TV programs and in many popular magazines like a fashion, a cosmetics, money and savings, manners, etc. It also serializes the articles about "adult power", "women power", and "oneself power".

“R25” is a men's free weekly magazine, which is published 600,000 copies. “L25” will be published for female office workers in their late 20s to early 30s working in the Metropolitan area twice a month (on 1st and 15th).

The distribution places are stations, bookstores, convenience stores, cafes, hair salons schools, etc. It is saod that the market research had been done considering the L25 generation lifeline. The estimated circulation is 400,000 copies.